+ Creating and executing social media strategies

+ Account management of Instagram, Facebook, TikTok, Pinterest, and LinkedIn

+ Research on trends and competitors

+ Establishing a consistent tone of voice for social media

+ Planning and maintaining a monthly social media calendar

+ Designing cohesive and visually appealing feeds

+ Creating and curating all content for social media platforms

+ Writing compelling copy

+ Maintaining account activity through posting content daily

+ Engaging with the community on a daily basis

+ Analyzing and evaluating key performance metrics through detailed analytic reports

+ Photography (editorial, lifestyle, product, e-commerce)

+ Videography

+ Trend analysis and research

+ Creative direction

+ Logistic coordination (location scouting, styling, hair/ makeup, model sourcing)

+ Pre-production planning through concept decks, mood boards, and story boards

+ Creation of brand kits and/ or brand elements (logos, typography, creative direction)

+ Trend and market research

+ Creative direction for visual aesthetics

+ Designing marketing materials (packaging, signage, digital banners)

+ Social media graphics optimized for platform performance (social media graphics, Instagram stories)

+ Designing and developing websites for Shopify, Square, Wix, and Wordpress

+ Integrating key features such as e-commerce, online booking, or reservations

+ Designing a complete website template for pre-development approval

+ Copywriting for all website elements

+ Optimizing websites for mobile, desktop, and tablet view

+ Creating a seamless user navigation experience

+ Researching influencers by each industry and follower scale (micro, nano, mid-tier, and mega)

+ Developing influencer marketing strategies

+ Managing influencer partnerships and collaborations

+ Building brand and content guidelines for successful partnerships

+ Negotiating contracts and agreements with influencers and creators

+ Coordinating content creation and campaign deadlines with collaborators

+ Tracking and analyzing influencer performance and ROI

+ Managing influencer-generated content

+ Organizing influencer events and activations

+ Ensuring brand alignment and compliance

+ Reporting on campaign success and insights

+ Developing email campaign strategies

+ Designing responsive email templates

+ Writing engaging email copy

+ Segmenting email lists for targeted campaigns

+ A/B testing of email content and design

+ Automating email workflows and drip campaigns

+ Managing email lists and subscriber data

+ Personalizing email content based on user behaviour

+ Integrating email marketing with CRM and other tools

+ Analyzing email performance metrics and reporting results

+ UGC strategy development

+ Creating user-generated content through photo and video

+ Creating brand-aligned UGC campaigns

+ Analyzing the impact and performance of UGC