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How to Build the Perfect Shoot Deck



Planning a successful photoshoot or content day requires strategic planning and a detailed mood board; we like to call this our shoot deck. Whether it’s a small scale content session or a campaign shoot, a shoot deck aligns the entire team to make sure everyone is on the same page and well prepared. With numerous elements to consider such as your setting, subject(s), and overall aesthetic; we’ve compiled a list of everything you should consider when creating your shoot deck!

1. Location

Your location sets the scene for the creative process. It can be one or multiple locations but be sure to include visuals of the space you’ll be using and/ or the specific areas within the location that you plan to utilize. This helps your team visual what the setting of the photoshoot will be.


2. Models/ Subjects (if applicable)


Most shoots consist of either models or subjects (products). Be sure to include photos of each subject along with their descriptions such as size/ height/ colour (for products), which will help for the styling phase.


3. Styling


From clothes and accessories to backdrops and props, styling is what will bring your photos to life. This element goes hand in hand with your shot list and can be included in the description section of each shot. For example, on the left side of the page you can have the shot you plan to create and on the right side a description or visuals of the items you’ll use to style it.


4. Shot List


Your shot list is your roadmap for the entire shoot, consisting of inspiration shots that you plan to create with your own spin on it. Your shot list shouldn’t be used to replicate, but to inspire you for poses or placement.


5. Lighting

Lighting is crucial to achieve the final results you want. By creating a lighting guide, you can prepare your photographer and production team with what type of equipment they’ll need in order to bring your vision to life.


6. Editing Style

The editing style should be considered before production as it’s the style in which your photographer will use to edit the final selections. This goes hand in hand with the lighting phase and should be review pre-production with your photographer or production team.

7. Call Sheet


Your call sheet is a detailed schedule of your production shoot and includes every single person involved. By creating a call sheet, you’re keeping everyone involved in check and on time to ensure things flow smoothly.


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