Hustl, a newly launched athleisure brand that combines style and functionality approached Sweetnr Agency with the complex task of launching their business in the digital world. They seeked to create brand awareness, gain a social media following, and build an online community of followers through their target market. The objective was to create captivating content and leverage our extensive influencer network to position their athleisurewear as a sought-after brand among influencers nation-wide. We began by building a strong social media strategy, followed by producing their very first campaign shoot. Once Hustl decided on a launch date, we created a social media strategy built of content pillars, creative content, target market personas, influencer marketing, and community building with a strong focus on Instagram and TikTok. We launched the brand and have been managing their social media ever since.